Bologna, January 23-24, 2020 | download the program
The seminar aims to deepen the dynamics of advertising communication. Built to respond to the evolution and cultural changes of recent years, this course aims to show the richness that literature and literary criticism can offer, both in content and as a method.
Objectives: The seminar revolves around two components: a) Analysis of the narrative and rhetorical structures of advertising communication. b) Deepening of their relationship with the imagination and communication objectives.
Teachers: advertisers, marketing specialists; university professors.
Targets: Young creatives, content managers and agencies, creative directors and communication managers in the company, salespeople, product and brand managers, Web agencies, etc. Students and doctoral students in human sciences interested in the rhetorical use of the imaginary and in the application of their research in the field of advertising communication.